Cue, a South African startup at the forefront of AI-driven customer service solutions, has secured $500,000 in funding to further its mission of enhancing customer service using cutting-edge large language models (LLMs).

Founded in 2018, Cue provides businesses with the means to deliver fast and efficient customer support through chatbots and live chat on popular platforms like WhatsApp and various social media channels. Over the past five years, the startup has collaborated with more than 300 clients, and it recently expanded its services to the United Kingdom.

The newly acquired funding will enable Cue to continue advancing its AI capabilities and extend its services to more businesses. The company has outlined plans to utilize the funds for hiring new talent, investing in research and development, and expanding its marketing and sales efforts.

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Cue's objective is to provide businesses with the tools they need to offer prompt and effective customer service, ultimately reducing wait times and operational costs. This funding marks a significant step forward for the startup in realizing this vision and making customer service more efficient and accessible for businesses in South Africa and beyond.