Contro is a telehealth startup in South Africa that focuses on sexual health and confidence treatment services has raised an oversubscribed total of ZAR10.1 million ($585,000) led by four international and local VCs: Plug & Play, iCubed Capital, WZ Capital and the Jozi Angels Network, as well as other prominent local and international angels
The startup also received grant funding from the i3 fund, backed by the Bill & Melinda Gates Foundation.
Launched in May 2021, Contro offers subscription services for birth control, erectile dysfunction treatment, and hair loss treatment, as well as one-off treatment for STIs, Thrush and UTIs.
During the consult, the individual is assessed, and if deemed fit by the doctor, prescribed the appropriate medication. Contro then makes sure that the person's medication is delivered to their door every month for free and in a way that isn't obvious. It also offers automatic refills and lets people cancel whenever they want. The startup’s platform has so far facilitated treatment for over 2,000 individuals.
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The funding gives Contro the money it needs to improve its platform and services, as well as grow its team, so that it can help South Africa grow in the right places.
“Our success to date has shown that putting the customer first is key to creating a successful direct-to-consumer business in South Africa. By understanding the barriers to entry and pain points individuals go through when seeking sexual healthcare services, we have been able to build a service that fundamentally makes access cost-effective, discreet and easier than ever before,” said Contro founder Alex Schmid
“I’m incredibly proud of the work our team has produced, the hours dedicated, and the weekends sacrificed to get the company where it is today. Investors have witnessed that determination and the potential Contro has, which has proudly resulted in exceptional VCs, angels, and the Bill & Melinda Gates Foundation backing us and our platform.”
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