Morocco-based A $110,000 pre-Seed investment round from Plug and Play, UM6P Ventures, and a few angel investors was concluded by SmartProf, an online learning marketplace for students in school.

This includes a $50,000 raise from earlier in July. It has the support of numerous organizations, including Startgate, the UM6P startup campus, and l’École Centrale Casablanca.

Shadow schooling, usually referred to as private tutoring, has been expanding at a tremendous rate as public educational systems become more and more competitive.

Startups in the area have been working to digitize the private tutoring experience to meet the growing demand and close the achievement gap for families and kids who rely on this sort of instruction.

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Hamza, Mustapha, and Ali Faiz established SmartProf in 2021 with the intention of creating a one-stop edtech marketplace for private tutoring in North and West Africa, a market they estimate to be worth billions of dollars.

“After observing the shortcomings of Morocco’s private educational system, we founded Smartprof. We really believed that each student need some form of private support to successfully navigate the difficulties they experienced in the classroom.

Finding a tutor is a nightmare because the private tutoring market is so fragmented. There was a definite need for a software product that produces an excellent teaching experience because price is also opaque,“ said Faiz.

“The complicated and subpar payment infrastructure in Morocco is one of our company’s biggest problems. However, the market opportunity for us is still large, so we attempt to fit into a highly rigid banking system as much as we can“ he added

(Source)