PrestaFreedom, a Moroccan startup specializing in household subscriptions and other home services, has successfully raised MDH11 million (US$1.1 million) in funding from the Azur Innovation Fund. This investment will play a crucial role in accelerating the company's growth at both the national and regional levels.

Established in 2020, PrestaFreedom operates as a services platform that offers personalized and recurring cleaning subscriptions, catering to the diverse needs of individuals in their daily lives.

With ambitions to expand its operations across Morocco and even into other parts of Africa, PrestaFreedom secured funding from the Azur Innovation Fund—a public-private investment fund dedicated to supporting innovative startups. The MDH11 million (US$1.1 million) capital injection will be utilized by PrestaFreedom to enhance its logistical and technological infrastructure, aligning with the company's growth trajectory and service expansion plans.

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Majid Benslimane, the founder and CEO of PrestaFreedom, expressed pride in the growth opportunity provided by their partners at the Azur Innovation Fund. He emphasized that this milestone represents a pivotal moment in the startup's journey, which began a few years ago to address a specific need and has now surpassed even the most optimistic forecasts.

We are proud of this growth opportunity offered to us by our Azur Innovation Fund partners. This is a decisive step in the development of this startup that I launched a few years ago to meet a specific need and whose success today exceeds the most optimistic forecasts,

Benslimane disclosed.