US and Lagos-based startup, Klasha, has raised $2.4 million in fresh seed round to scale the company's operations. VC firm, Greycroft led the round with other investors including Plug and Play, Seedcamp, Practical VC, 2.12 Angels, First Round VC, AVG Basecamp Fund, MiLA Capital, Expert Dojo, and Berrywood Capital. Angel investors such as Wise’s Joe Cross and Gumtree’s Michael Pennington also invested in the round.

This seed round will be the third significant investment round that Greycroft has made in Africa after it placed bets on AZA Group and Flutterwave. The startup company, however, plans to use the funds to help retailers receive payments from African consumers and expand its operations into three more African countries before the end of 2021.

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The startup was established in 2018 by Jessica Anuna who is also the company's CEO. Klasha originally enabled African consumers to seamlessly purchase products directly from global fashion retailers. However, it has grown beyond that numerous features and an entirely new business model aimed at helping Africans make payments and get the goods irrespective of their location.

Its technology provides easy cross-border transactions in a fast-growing continent that requires payment and logistics solutions for online commerce.