Kenyan-based beauty startup platform, Uncover Skincare, has raised $1 million in seed funding led by angel investors like Kwenhui Tawah, former COO of SokoWatch, and Patricia Ithau, the former executive of L’Oreal and current CEO of WPP Scangroup. FirstCheck Africa, Samata Capital, Future Africa, and IgniteXL also invested in the round.

With this latest funding, Uncover Skincare's overall funding now stands at $1.225 since its launch in 2020.

According to Sneha Mehta, co-founder and CEO of the company, the $1 million funding will fuel the startup's expansion plan in Nigeria by January 2023.

This funding is also coming after the recent launch of a new line of skin products, with plans to introduce more in the coming year. Uncover Skincare products are sold in marketplaces, through partner brands’ storefronts, and through its own online store.

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According to Mehta, the funds will also be used to introduce more goods, enter new markets, and expand its use of technology and data to efficiently produce for, connect with, and promote to its audience.

Mehta launched the startup alongside Jade Oyateru (COO) and Catherine Lee (Advisor), spurred by the desire to create a data-driven, digital-first health and wellness business for African women.