Google, famously known as an "AI-first" company, has made a late but impressive entrance into the artificial intelligence market. The company's annual developer event, Google I/O, showcased its aggressive push to adopt and integrate AI technology into its wide array of products.

One notable development is the introduction of AI-powered features in Gmail, where the system will soon be able to generate automated email responses. Additionally, Google Maps will harness the power of AI to provide users with immersive experiences. Even Google's core product, Search, will incorporate AI algorithms to deliver more intelligent search results. Clients of Google Workspace can also anticipate the arrival of generative AI features in various applications like Docs, Slides, and Sheets.

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However, the most significant announcement revolved around Bard, Google's answer to ChatGPT. The AI language model will now be available in 180 countries, eliminating the previous waitlist requirement. Initially accessible in English, Japanese, and Korean, and expanding to over 40 languages in the future, Bard holds tremendous potential for users across the globe.

In today's rapidly evolving landscape, professionals in the creative industry and technology sector must embrace these AI tools to remain relevant. A guest article by Alistair Errington, Snapchat Partner Director at Ad Dynamo by Aleph, delves into how AI is transforming digital marketing and offers insights on leveraging its capabilities.