Popular TikTok creator, Khaby Lame, has partnered with Binance, a cryptocurrency exchange platform which is regarded as one of the largest cryptocurrency platforms in terms of volume of daily trading.

Khaby was recently named the top most followed creator on TikTok, grossing over 145 million followers for his videos where he shows people simple life hacks without even uttering a word. The creator is also famous for his gesture which is ultimately known as the “Khaby move”. 

The creator bagged the title in June after he knocked down fellow creator, Charli D’Amelio who currently has about 142.5 million followers on TikTok.

Announcing this update, Binance wrote: "We are beyond excited to announce this new partnership with the top global TikTok creator."

According to Binance, this partnership will:

• Drive crypto education 
• Launch exclusive Khaby Lame NFT collections
• Debunk crypto & Web3 myths
• Grow the industry & #Binance ecosystem

Binance and Other Big Names

Binance, in June 23, also announced an exclusive multi-year partnership with football star Cristiano Ronaldo which seeks to connect Ronaldo with his fans by leveraging Web3 with NFTs acting as an entry point.

In spite of the fact that the financial terms of the partnership between Ronaldo and Binance have not been disclosed, it is important to keep in mind that the majority of cryptocurrency companies have reduced their spending on advertisements and celebrity endorsements as a result of the ongoing market meltdown.