Description

Marketing Manager

About AccelerateTV

ACCELERATE is the youth haven for the cool kids, creatives, doers, thinkers and everyone in between. We have built a reputation for being a consistent source of information and inspiration in fashion, music and

entertainment culture of Nigeria/Africa, both on the continent and beyond.

As a multi-media outlet, we pride ourselves in Entertaining, Educating and Empowering our audience by documenting Nigerian/African stories and pop culture, all the while keeping a close eye on the establishment and championing the new.

Creativity is at the heart of what we believe in, creating content targeted towards the millennial, with a reach that expands far beyond.

About the job

The Marketing Manager will lead and manage the marketing team.

The role will be focused on developing and implementing marketing strategies, managing campaigns, and collaborating with cross-functional teams to promote brand awareness and drive revenue growth. The Marketing Manager will report to the Director of Marketing & Strategy.

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of Accelerate Plus’ business activities
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Control budgets and allocate resources amongst projects within Accelerate Plus.
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.

Job Requirements

• Marketing, Communications, or a related Bachelor's degree
• At least 6 years of experience leading and managing a marketing team
• Experience developing and implementing marketing strategies, managing campaigns, and analyzing data and metrics to improve performance
• Experience with digital marketing, including social media, email marketing, and SEO
• Strong written and verbal communication skills for effective collaboration with cross-functional teams and external partners
• Excellent organizational, analytical, and project management skills with strong attention to detail
• Innovative mindset with the ability to identify new marketing opportunities and stay up-to-date with the latest trends and technologies

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